What are your customers telling you and how are they experiencing your organization? Customer value proposition goes beyond a simple sales message to understanding what your customers value, your gaps to those value points, and how you can address them. An effective value proposition is critical to differentiate you from competitors and to increase your win rates. But, it must be more than what your organization says. It must be about what your organization can deliver. The underpinnings of a winning value proposition include:

Customer Value Proposition

Voice of the Customer:

Deal Forensics:

Customer Experience:

JSST Global Partners can help you create the right customer value proposition to set you apart from the competition. 

Customer Messaging:


It's paramount knowing what your customers are looking for, by segment, beyond the surface (it’s not price) and knowing your gaps and patterns that you can use in order to take action. Many organizations know what they want to provide to the customer and successful organizations understand the voice of the customer and align their strengths to their customers’ needs.


It's imperative that you know why you won or lost opportunities in order to get beyond sales organization perception to refinements or major improvements you can make to your process, messaging and customer experience.

There is a need for creating the optimal environment when your customer works with your organization pre-sale and post-sale. Strong customer experience organizations, whether business-to-business or business-to-consumer, look at each potential customer touch-point, see it through the customer’s eyes, proactively design that interaction, and create a total environment that becomes your identity that competitors can’t match.


Customer messaging is all about communicating your positioning and value to the customer at a segment level and individual level to create awareness and differentiate your organization at each touchpoint. Effective customer messaging is consistently executed at the strategic marketing level and the front line.