Sales Strategy


A sales strategy tells you where you're going as a company – it translates your vision into actionable steps. The sales strategy will drive your decisions around what products you focus on, how you segment and target the market, your value proposition, and your resulting approach to the market.


Fifty-five percent of companies cite “translating the strategy to action with your sales organization and sales channels” as one of their top sales effectiveness challenges. Without an effective sales strategy, the company’s objectives don’t convert to front line actions and the sales organization will usually determine its own strategy, representative by representative.



  • Articulates your action plan to reach your revenue growth objective for next year and beyond.
  • Provides an approach that’s clearly understood and can be followed by the sales organization.
  • Translates high level company growth goals and marketing objectives to accountability and ownership by sales.
  • Aligns with the most lucrative growth opportunities in terms of customer segments, products, services, and geographies.

A sales strategy that delivers growth, demands a solid framework around customer segments, offers, value proposition, coverage and talent.  JSST Global Partners can help your organization envision, create, and implement a better sales strategy.



An effective sales strategy: